With more than 15 years of professional writing experience, James specialises in SEO content that helps local businesses improve their online visibility and generate more enquiries.
After beginning his career at Yell.com in the UK, he went on to spend more than five years writing for leading US SEO agency The HOTH, where he earned Monster Writer status by producing more than 2.8 million words while consistently achieving Excellent Quality ratings.
Today, he also runs a successful freelance copywriting business, delivering high-performing content for trades, professional services, healthcare, home improvement, and other local businesses.
James is working at the forefront of AI search optimisation, creating content that performs in both traditional Google search results and AI-generated summaries, including Google’s AI Overviews. By combining proven SEO expertise with the latest AI content strategies, he produces clear, authoritative content that search engines, AI models, and customers trust.
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Let’s talk about how we can roll out a series of highly relevant and authoritative blog posts for your business!

